Best Coffee Beans, who launched the Ethical Coffee Company brand in 2007 have launched a new coffee called Italian Coffee Shop designed to support independent coffee shops who compete on an equal footing with the large chains, as the popularity of coffee continues to grow in the UK.
The new Italian Coffee Shop espresso is a blend from three continents to produce a full bodied, Italian style espresso which produces Cappuccinos, Lattes and Flat Whites, the UK’s most popular coffee drinks.
Flavour has not been the only consideration, with coffee prices soaring over the past twelve months, the increasing cost has also been a concern for independent coffee shops fighting to attract customers away from the chains.
Paul Siddall, Managing Director of Best Coffee Beans, said:
“We have developed an espresso blend which takes advantage of long established relationships with coffee farms, which allows us to offer a much better price to our customers, as well as a great tasting high quality coffee which is freshly roasted here in the UK”
One of the first coffee shops to benefit from the new espresso launched at the beginning of April 2011, is Martha’s Coffee House at Moreton-in-Marsh in the Cotswolds.
Pam Newman, who owns the family business told us: ”Our customers love the Italian Coffee Shop espresso.
“We have been using an established brand for some time, but needed something that gave us the edge in a competitive environment.”
Best Coffee Beans also has an Ethical Policy to ensure coffee farmers are not disadvantaged, so there is minimal use of non-organic methods and care is taken of the environment and local community.
By pushing this Ethical message, the brand hopes independent coffee shops will feel confident in selling this coffee as organic and fair-trade.
Italian Coffee Shop is available now in bean form, online from Best Coffee Beans in Cheltenham at www.BestCoffeeBeans.co.uk together with point of sale materials for coffee shops.
Best Coffee Beans now have four espresso blends, all created to produce Cappuccinos and Lattes, as well as pure espressos.