April 15, 2011, 1:12 pm

Following the launch of Sainsbury’s new cocktail bays in stores nationwide earlier this month, new sales figures show shoppers have responded positively to the new layout.

With an eight per cent increase in volume within the spirits category since the cocktail bay arrived in store on 6 March, Sainsbury’s is hoping this figure will continue to rise.

The new cocktail bay displays information for customers on how to make a range of cocktails including; spirits, liqueurs and syrups as well as new glasses, shakers and other mixology equipment.

Justin James, category manager, of beers, wines and spirits, said:

“Sales of cocktails in the on-trade have soared recently, so in recognition of this renewed consumer interest we have identified an opportunity to develop the market for cocktail-making at home by making it more accessible for our customers.

“We’re delighted with the response to the cocktail bay so far, the sales figures show that there is indeed a real appetite for cocktails at home, as customers enjoy easy access to all they need to get started.”

For additional guidance Sainsbury’s is also launching a new cocktail book, which includes 50 cocktail recipes, plus a guide to understanding the techniques and equipment used in cocktail-making.


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