QUALITY STREET UNVEILS NEW ROYAL WEDDING TIN

April 1st, 2011

Quality Street, the branded wrapped chocolates and toffee brand, is celebrating the upcoming nuptials of HRH Prince William and Kate Middleton with a new limited edition tin.

To mark the occasion, Bristol based agency Epoch Design was asked to create the celebratory look for the octagonal pack.

The final design incorporated a bespoke illustration by portrait artist Cath Riley.

Quality Street is not an automatic choice for a Spring party however, by releasing this new regal tin the brand hopes to make consumers planning royal wedding parties re-think this initial brand overlook and consider the confectionary tin as an ideal addition to their celebrations.

Stuart Tallis, Senior Creative at Epoch Design commented:

“Our aim was to create a modern piece of commemorative memorabilia that would represent the new era of royalty.

“Taking inspiration from the traditional ‘white wedding,’ we transformed the tin into a beautifully presented regal wedding cake with a sprinkle of Quality Street magic.

“Our focus was on devising a fresh and contemporary look which remained in-keeping with the core Quality Street brand.”

Tins are available in ASDA stores from early April with a recommended retail price of £10.50 with a limited print run.

Brett Stephenson, Senior Brand Manager at Nestle Confectionery added:

“Quality Street has a history of marking special Royal occasions including Coronations and Royal Jubilee’s, most recently to celebrate her Majesty’s 50th year on the throne.

“As holders of the Royal Warrant it is fitting that we should mark this special occasion with a special tin containing the nation’s favourite chocolate assortment. Quality Street also celebrates its own special occasion in 2011, the brand’s 75th birthday”.

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