Available from 25 April, new Aero Biscuit has been launched to increase sales mid 2011.
The new chocolate biscuit bar will be supported with a specific £4m media campaign, which forms part of a substantial media spend on Aero in 2011.
Aero Biscuit is a new chocolate biscuit bar with Aero bubbly chocolate mixed with biscuit bubbles.
With consumers increasingly seeking more permissible treats, Aero biscuit hopes to offer weight conscious consumers with a low calorie (99 calories per biscuit) but indulgent Aero snack.
The new biscuit is also made with no artificial colours, flavours or preservatives.
To generate awareness and excitement at launch, the media campaign will include a brand new TV ad, outdoor, press activity and a full in-store POS package.
Set to go live on 1 May, it is expected that 33 million adults will see the campaign eight times.
With the Aero brand performing well, growing by eight per cent in the last 12 months, the new Aero Biscuit aims to continue this success.
This latest development from Aero follows the successful launch of Aero Caramel in January this year.
Graham Walker, Trade Communications Manager, said:
“We’re really excited about moving the iconic Aero brand into the biscuit category.
“Aero Biscuit is set to bring new consumers who currently buy into chocolate confectionery into the biscuit category.
“The £4m media investment will mean that consumers cannot miss the campaign and will be actively seeking out the product. Retailers should stock up as soon as the product is available to maximise sales at launch when it will be featured on TV.”
The new Aero biscuits are being launched with a retail price of £1.52.