Mars Refuel has unveiled new packs for its 1 litre carton, 330ml bottle and 400ml bottle with Sports Cap.
The new designs feature a milk splash to clearly communicate the drink’s milk content and also features a ‘Cash for your Club’ logo which promotes the successful Mars Refuel Drink Fund.
Returning for the fourth year, the fund will be donating grants to sports clubs, associations and individuals.
Bep Dhaliwal, trade communications manager for Mars comments: “Mars Refuel has carved a great position for itself, not only as a tasty milk drink, but also as a sports recovery drink and the new packs will give it excellent stand out on shelf.
“The Mars Refuel Drink Fund is returning by popular demand. The fund is dedicated to the development of grass roots sports and individuals which makes it the perfect vehicle to communicate Mars Refuel drink’s sports recovery properties.
“With the new pack designs and the relaunch of the Mars Refuel Drink Fund retailers can expect a surge of interest and sales in the range.”
The Mars Refuel Drink Fund will run from April 2 until September 31 2011 and applications can be made online at www.marsrefuel.com offering support with anything from equipment and travel costs, to improving training grounds and club houses.
Despite its high fat content, the Mars Refuel drink also markets itself as a source of protein, carbohydrate, calcium and vitamin B.
Using the Refuel name, and connecting itself with sports clubs, the Mars drink wants of avoid associations with high calorie, indulgent drinks and instead be considered as a functional energy product.