Wyke Farms, the UK based independent cheese producer and milk processor, this week unveiled the latest in their recent brand refresh.
The award-winning Truly Scrumptious Farmhouse Butter has been renamed ‘Ivy’s Original Farmhouse Butter’ to better fit within the core Wyke Farms range.
The change comes as part of a complete brand refresh to include the ‘150 years of family farming’ badge on all packaging.
The ‘Ivy’s’ brand aims to more accurately reflect the quality, history & provenance of the product by featuring Matriarch and brand founder Ivy Clothier.
Ivy’s Original Farmhouse Butter is available in 250g packs and in both salted and unsalted variants.
Aimed at the dinner party and special occasions market the new butter claims to have a traditional farmhouse flavour and premium quality.
Using the ‘Ivy’ name brings the product in line with the ‘Ivy’s Vintage Reserve Cheddar’ the premium offering from Wyke Farms.
Wyke Farms is a family run company based in Somerset and are the only independent dairy company within the top 10 cheddar brands in the UK.
The company has been making cheddar to the same family recipe since 1861 and have achieved substantial growth year on year which they attribute to staying true to the traditional values behind the brand.
Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose.
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