Gluten and wheat free brand DS-gluten free has teamed up with The Co-operative to launch a range of branded frozen gluten and wheat free foods.
The new frozen range, which will launch in 82 stores nationwide this April, includes DS-gluten free Margherita Pizza, Sausage Rolls and Yorkshire Puddings.
The introduction of the range was triggered by the continued growth in sales of gluten and wheat free products – a sector that is now worth more than £120.2 million, up 14.8 per cent year on year.
Emma Herring, Retail Brand Manager at Dr. Schär UK, the company responsible for the DS-gluten free brand, said:
“There’s a real demand from free from consumers for quick and convenient meals and snacks and this latest launch consolidates DS-gluten free’s position as the UK’s leading supplier of frozen gluten and wheat free products.
“We saw a real opportunity for The Co-operative to boost its free from food sales, and have chosen three of our best selling frozen lines for the launch.
“With latest Kantar worldpanel figures showing that the frozen gluten and wheat free sector is growing 17.5 per cent year on year, there’s so much potential for retailers in the frozen free from arena.
“We’re pleased to be able to help The Co-operative take advantage of this potentially lucrative sector.”
By choosing popular ready meal options like pizza and Yorkshire Puddings, the Co-op hopes to appeal to those following a gluten free diet who struggle to find convenience foods at their disposal.
John Yates, Buyer at The Co-operative said: “There’s a real opportunity to attract more category consumers in-store, and we’re confident that the DS-gluten free products will be well received by our customers.”