PERCOL COFFEE RE-LAUNCHES RAINFOREST ORGANIC INSTANT

March 14th, 2011

 

Percol coffee is re-launching its Rainforest Organic Instant variety into the UK market.

 

A new addition to the coffee fixture, Percol Rainforest Organic Instant has been revamped and refreshed, and now features a new look.

Percol Rainforest Organic Instant is unique to UK retail and the coffee is grown in the shade of the Rainforest canopy which means it takes longer to mature and ripen.

This, along with the centuries old technique of organic farming, produces a richer, fuller flavour coffee whilst still preserving the delicate Rainforest ecosystem.

Percol Sales Director, David Brooks, said:

“At Percol we are constantly striving to innovate the coffee fixture with distinctive varieties to intrigue the consumer but always with taste and quality as our top priority.

“Percol Rainforest Organic Instant is completely unique in the category and we are confident that it will help to drive sales for retailers across the UK.”

Rainforest Organic Instant has been re-packaged to bring it in line with the rest of the Percol Instant range.

Bold, bright colours hope to create shelf standout and a transparent window allows consumers to see what is in the jar.

The new design also aims to highlight the selling points of Rainforest and organically grown coffee.

The new pack design will be available to independents from mid-March.

Percol Rainforest Organic Arabica Instant is also available at Sainsbury’s with an RRSP of £3.29.

A portion of the sales of Percol coffee help to ensure a sustainable future for coffee farmers through the brand charity initiative Good for Life.

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