LINDA MCCARTNEY FOODS EXPANDS RANGE

March 7, 2011, 7:12 am
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Linda McCartney Foods is expanding its range by offering new products to its product portfolio.

The special edition Linda McCartney Italian Sausages and Linda McCartney Peri Peri ¼ Pounder burgers will launch across selected UK retailers in mid-march 2011.

Continuing the same taste which has always been at the heart of Linda McCartney Foods, the special edition products are both high in protein and fibre.

The new Linda McCartney Vegetarian Italian Sausages follow in the success of the UK’s no. 1 selling Vegetarian Sausage.

The launch of the sausages aims provide further variety and choice to those seeking a vegetarian or meat-reduced lifestyle and are an addition to the already established range of the Linda McCartney meat-free products.

Linda McMcCartney's new Peri Peri Burgers

The Italian Sausages are made on a soya base with red peppers, mozzarella, onion, courgette, garlic and herbs.

The Linda McCartney Vegetarian Peri Peri ¼ Pounder Burgers also hope to continue to add new interest and flavour to the burger category following on from the successful launch of the Mozzarella ¼ Pounder Burgers last year.

The spicy burgers are best enjoyed barbecued with some fresh sides such as tomatoes or a green salad.

Linda McCartney currently holds 10.7% of the Frozen Meat Free foods market, making it the fastest growing frozen vegetarian brand on the market.

As the subcategory of burgers is down year on year with 6.4%, in line with the general trend on Frozen Meat Free foods, Linda McCartney is backing this trend with its burgers showing a +15.2% increase year on year with the introduction of a new classic burger, replacing the previous Linda McCartney line.

James Gentle, Marketing Manager at Hain said: “Linda McCartney Foods is dedicated to continuously create new dishes that are both innovative, tasty and meat free.

“These much anticipated special edition products will bring more flavour to the meat free sector.

“We aim for the Italian sausages and Peri Peri burgers to continue build on Linda McCartney Foods existing popularity and attract new consumers, both vegetarian and non-vegetarian to the category.”

Linda McCartney Foods aim is to continue to inspire consumer to adopt a more wholesome and environmentally aware lifestyle and claims it is committed to continuously create innovative and tasty meat free options for both vegetarians and non-vegetarians.

The special edition products have been developed in light of this message, also reflected in Linda McCartney Foods new campaign ‘UK’s Search for the Tastiest Meat Free Dish’ which launched in November 2010.

The new special edition products will hit stores in time for the public to vote the winner of Linda McCartney Foods’ ‘UK’s Search for the Tastiest Meat Free Dish’ which, called for all budding chefs to submit their best vegetarian recipes.

The Linda McCartney Peri Peri ¼ Pounder Burgers are available at Asda from 14th March, Sainsbury’s from 27th March and Cop-Op from April 13th.

The Linda McCartney Italian Sausages available at Tesco from March 14th and Sainsbury’s from 27th March.

The Linda McCartney range is available from Sainsbury’s, ASDA, Tesco, Morrison’s, Holland & Barratt, plus
independent retailers nationwide.

For more information click here to visit the website.

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