ASDA IS FIRST UK SUPERMARKET TO STOCK US HERSHEY’S CHOCOLATES

March 29th, 2011

Asda is the first supermarket in the UK to stock an exclusive range of the Hershey’s American chocolate brand.

Research by the supermarket giant revealed Hershey’s is the state-side treat that over half of Brits who holiday in America bring home with them.

62% of shoppers said they would like to get their hands on Hershey’s in the UK, prompting Asda to meet customer demand through its relationship with Walmart and launch the range in store this month.

Asda will stock Hershey's popular Kisses range

The 12 Hershey’s products include the dark and milk chocolate Kisses, bars and milk chocolate Nuggets, plus an exclusive Extra Creamy addition.

The new Extra Creamy recipe has been created for Brits unaccustomed to the distinctive taste of original Hershey’s, to give their taste buds a more familiar dairy taste.

Chris Silcock, category director of impulse grocery at Asda, said:

“We know that Hershey’s is an iconic American brand, which is loved by Asda customers who have told us they want to see it on shelves in the UK.

“We are bringing the best of the US to the UK with this exclusive range of great American treats, while offering a new addition to tickle Brits’ taste buds.”