ANNABEL KARMEL TEAMS WITH DISNEY ONCE AGAIN TO LAUNCH NEW KIDS SNACKING RANGE

March 30th, 2011

 

Disney and British children’s food brand Annabel Karmel have expanded their line of healthy snacks for children aged 12 months and above.

The new additions to the food range feature Disney characters such as Mickey Mouse and Winnie the Pooh and are available nationwide at Asda and Tesco stores with additional retailers coming soon.

The range of sweet and savoury snacks is free from artificial colours, flavours and preservatives and has been specially designed to create wholesome but fun snacks for children aged 12 months plus.

The new product range includes:

Blueberry and yoghurt flavoured mini biscotti biscuits – RRP £1.00
Oaty ginger biscuits – RRP £1.59
Apple and blackcurrant oaty chewy bars – RRP £1.48
Cheese and herb flavoured multigrain puffs – RRP £0.45

The new products will join the current DIsney range

The bite-size mini Blueberry and Yoghurt Biscotti are light biscuit with a fruity twist, and the Apple and Blackcurrant Oaty Chewy Bars have been designed as an addition to a packed lunch.

The Oaty Ginger biscuits have been made in a ‘Mickey Mouse ears’ shape, and the Cheese and Herb Multigrain Puffs hope to appeal to mums looking to provide kids with a healthy savoury snack.

Annabel Karmel said:

“Healthy eating is so important for children, and I’m pleased to announce this extension of products to the Disney range.

“The new snacks prove that healthier eating for kids can also be fun, and I have a feeling that the delicious, 100% natural flavours will mean that parents will be just as keen to enjoy these snacks as their children!”

Marianthi O’Dwyer, head of consumer products for The Walt Disney Company UK added:

“The new snacks nicely complement the existing range we have created with Annabel and we hope that the much-loved Disney characters will continue to encourage children to enjoy eating tasty, healthier snack foods.”

All products comply with The Walt Disney Company’s strict nutritional guidelines, which were introduced as part of the company’s commitment to developing healthier foods for children.

The guidelines control calories, fat, saturated fat, sodium and sugar, and eliminate trans fats altogether.

Annabel Karmel is currently the UK’s best-selling author on baby and children’s food and nutrition.

A mother of three, Annabel has written 24 books on feeding babies and children as well as teaching children how to cook including the Complete Family Meal Planner, The Fussy Eaters Recipe Book and the Princess Party Cookbook and sold over four million copies worldwide.

By teaming with Disney Annabel Karmel aims to make her snacks more 'fun'

 

Her website now has more than 100,000 members and offers new parents worried about what to cook, recipes for babies, children and adults as well as information on all aspects of nutrition.

Annabel was also awarded an MBE in June 2006 in the Queen’s Birthday honours for her outstanding work in the field of child nutrition.

By teaming up with Disney Annabel aims to bring a ‘fun’ aspect to her food range, a word usually associated with unhealthy snacking food.

Additional information on the range can also be found on the Annabel Karmel website by clicking here.