PLUM SAVORY SNACKS CROWNED LAUNCH OF THE YEAR BY THE GROCER
Organic baby food brand Plum has been awarded the prestigious title of ‘Launch of the Year’ for its range of savoury snacks for babies, by industry magazine The Grocer.
Plum, founded by former chef and mum of three Susie Willis, boasts a product range of over 50 recipes across wet baby food, cereals, biscuits, savoury snacks and fromage frais.
With an ethos of creating real food for babies, all of Plum’s recipes are all organic and contain no added sugar or additives, just wholesome ingredients that will help babies develop.
Described by The Grocer as “a sophisticated range of organic, nutritious savoury snacks designed to give babies an early experience of adult flavours”, the range of six savoury snack SKU’s that launched into stores in June 2010 are:
Plum Savoury Snack range
• Spelt Breadsticks
Hand rolled spelt breadsticks made using the traditional Tuscan method passed from generation to generation and made with extra virgin olive oil.
Available in Tomato & Herb and Mild Pecorino Cheese flavours, for babies from 12 months with an RRP £1.99 for 3 x 30 g mini packs.
• Savoury Bakes
Baby sized bakes combine heritage grain spelt with the natural ingredients of vegetables and cheeses, with no added salt, helping to develop toddlers savoury taste buds.
Available in Parmesan and Carrot flavours, for babies from 12 months with an RRP £1.99 for 4 x 25g bags.
• Multi-grain Rings
Heritage grain rings are crammed full of wholesome corn and rice, protein rich quinoa and the new heritage grain, teff – rich in fibre, iron, protein and calcium. Gluten free, with no added salt.
Available in Gouda & cheddar and Tomato flavours, for babies from 12 months with an RRP £0.59 for 20g bag.
Speaking about the award, Plum CEO Paul Kaye said:
“We are delighted to have been awarded ‘Launch of the Year’ for our snack range, it is a real honour.
“We are best known for our range of wet baby foods, but as one of the leading organic baby food brands we knew that we had the know how to create nutritious and great tasting savoury snack recipes that would relieve parents guilt at giving their children snacks.
“The feedback for our mums and dads has been great, sales are strong and as one of the only added value snacks available they are also driving category growth in baby finger foods.
“We are now looking into expanding the range.”
For more information click here to visit the Plum website.
