What producers are calling ‘the true taste of the Med’, this new product that has arrived in the UK hopes to prove popular over the festive season.
Aleyna – a new brand of Mediterranean Mezze is confident it is taking the pickle aisle by storm.
Synonymous with the Mediterranean lifestyle, the Aleyna range includes Sunkissed Tomatoes, Hot Chillies, Roasted Red Peppers, Cherry Peppers, with additional lines being introduced over the next few months.
Twenty five thousand jars have been sold weekly, since they were first introduced by Asda and Morrisons last month, with sales expected to increase during the weeks leading up to Christmas.
James Hibbins, Aleyna Marketing Manager, said:
“Our aim is to offer a brand that brings a touch of the Med to meal times.
“Whether entertaining or simply whipping up a simple and flavoursome dish after work, Aleyna offers a delicious selection of high quality products at a very competitive price.
“We’re delighted at the way the brand has been received and look forward to increasing the range and the distribution over the next few months.”
Aleyna Sunkissed Tomatoes and Hot Chillies are available from Asda and Morrisons across the UK, RRP from £1, Aleyna Red Roasted Aleyna is free from artificial colours
Currently, the range includes: Aleyna Roasted Red Peppers, Sunkissed Tomatoes, Hot Chillies and Cherry Peppers with further lines to be introduced. RRP from £1.
Aleyna Sunkissed Tomatoes and Hot Chillies are available from Asda and Morrisons across the UK, RRP from £1, Aleyna Red Roasted Peppers and Cherry Peppers are available from Asda RRP from £1.