In January 2011, United Biscuits is launching McVitie’s Hobnobs Cookies.
The new cookies will be available in two variants, McVitie’s Hobnobs Milk Chocolate Chip Cookies and Hobnobs Milk Choc Chip & Hazelnut Cookies.
Hobnobs are one of United Biscuits’ top selling biscuit brands and the launch of the new cookie products hopes to gain the sales support of the Hobnob fan base.
Launching into major UK supermarkets in the new year, the two new cookie products will enter the market competing with top selling brands such as marylands.
The range features the same oaty taste and texture familiar with Hobnobs and United Biscuits is confident that the launch will provide incremental biscuit sales for retailers.
United Biscuits will be supporting the launch with a strong promotional programme, including in-store activity, to drive consumer trial of the new range.
The cookies will be marketed as a luxury and more indulgent biscuit snack than original Hobnobs.
The range has an MRRP of £1.25.