GLENGOYNE DISTILLERY RELEASES SLOWEST EVER CASK

December 24th, 2010

Glengoyne Distillery is to launch its slowest ever bottling.

Taking over four years to complete, this is a world’s first small batch release from a single cask.

Available from Tuesday 28 December 2010, The Glengoyne Christmas Cask will be released each Christmas until 2014 and just 100 bottles will be released at a time, exclusively available to buy in person from the distillery shop.

This first of a kind bottling will allow consumers of single casks to enjoy the brand’s new format.

Cask 790, a First Fill Oloroso Sherry Butt distilled in 2002, is made with rosehip syrup, cocoa beans, oak and spice.

Glengoyne’s unique flavour is derived from Scotland’s slowest malt whisky distillation and the use of Spanish sherry casks.

Every year a team of trained specialists search the warehouses for casks, releasing between two and four Single Casks a year.

Stuart Hendry, Glengoyne Brand Heritage Manager said: “One day, after a particularly productive tasting session, we got to thinking – what if there is something more?

“We at the distillery are able to taste casks as they mature, witnessing their highs and lows, their flavour peak and troughs as they wind their way towards maturity. What if we were able to share that with our anorak-wearing whisky chums?”

‘Headspace’ – the area within the cask unoccupied by liquid – is normally created through evaporation at the rate of approximately 1.5% per annum.

In the case of the Christmas Cask the brand will be removing 70 litres from the cask each year, leading to much increased headspace, giving the potential for higher rates of evaporation and interactive maturation.

Stuart continued: “We don’t know for sure what will happen, but we’re looking forward to finding out.”

The release of the Glengoyne Christmas Cask is a first of its kind for the distillery, and the world, representing the Glengoyne slow ethos.

Each bottle will be numbered and signed by the Glengoyne Tasting Panel, but will be presented without packaging in order to keep the price down.

The release date for the first 100 bottles is 28th December 2010 and the bottles must be purchased at the distillery, priced £100.

They will not be available online or through telesales.

Original Glengoyne has been distilled at Glengoyne distillery since 1833.

The Glengoyne portfolio consists of the 10 Years Old, 12 Years Old Cask Strength, 12 Years Old at 43%, 17 Years Old , 21 Years Old and Vintage 1972 as well as other limited edition special bottlings.

Following a recent 25% increase in case sales Glengoyne recently announced a new long-term marketing initiative based on the concept “slow”, and is to invest upwards of £1m in the campaign drive over the next two years.

The campaign is centred on Glengoyne’s distillation speed, which is slower than any other Scotch Whisky and Glengoyne attributes the taste of its malt to its slow distillation, which is about one third the normal rate.

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