December 2, 2010, 1:01 pm

This winter, Cadbury has redesigned two of its classic chocolate bars, Cadbury Picnic and Cadbury Starbar, hoping to give their packs a modern update.

The newly designed bars are available now hoping to make the most of the increased confectionary sales over Christmas.

Cadbury Starbar has been renovated with bold new lettering and a swirling ingredient story on-pack.

Taking inspiration from 1980’s nostalgia and retro gaming machines, what Cadbury consider the “quirky nature” of Starbar has been maintained but has improved standout in an ever increasingly competitive countline fixture.

Cadbury Picnic has been updated to improve its stand-out within the market and re-awaken consumers’ relationships with the chocolate bar.

The new pack has a re-drawn logotype and Cadbury is confident an overall modernised feeling has been achieved making it a more current and interesting product for consumers.

Susan Nash, Cadbury Trade Communications Manager, commented:

“We wanted to update these classic chocolate bars to give them a refresh and make sure they were still relevant to consumers.

“Updating old favourites is always a challenge but we’re really pleased with the results, especially after testing has proved successful.

“Retailers should ensure they make the most of sales opportunities and stock the new look bars, as they will be sure to grab consumers’ attention in-store.”


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