BURGER KING’S SPROUT BURGER PROVED POPULAR THIS CHRISTMAS

December 29th, 2010

Fast food chain Burger King reports success of its a limited edition festive Whopper burger.

The Sprout Surprise Whopper is based on the fast food chain’s original sandwich, but contains brussels sprouts and emmental cheese and is being marketed for festive┬áspout-enthusiasts.

Paul Rowland, culinary development manager at Burger King UK said: “We believe that taste is king, and as such, we wanted to create a recipe that would challenge existing sprout perceptions, and genuinely make sprouts a flavour to be reckoned with.”

The burger was made available at the end of November at selected Burger King restaurants and ended on the 24 December.

Earlier this month, Burger King also opened a stand-alone dessert bar in London’s Westfield shopping centre.

The bar was opened as a way to diversify the business away from its burger franchises.

Rival McDonalds launched a festive menu last month, supported by TV, outdoor and press ads created by Leo Burnett.

Burger King’s Sprout Surprise was created to challenge these rival festive menus and the brand has reported positive sales of their festive burger, confident that they remain a major player in the UK fast food sector.