Thorntons is expanding its product range into the frozen food sector with the launch of new chilled desserts.
The range of nine new products hopes to add value to the sector, launching in time for the festive party season to boost initial sales.
The range includes Chocolate Secret Centre, Double Toffee and Vanilla Pot, and Sticky Double Toffee Pudding.
Barry Bloomer, sales and operations director, said:
“As the market leader in premium confectionary with a £220m turnover, and with £53m in grocery retail growing at over 40%, it is a natural progression for Thorntons to branch out into the chilled dessert category.
“We chose to work with Elisabeth the Chef as it has a strong reputation for innovative and high-quality products across chilled bakery and pot desserts.”
The full range of Thorntons chilled desserts on the market includes: Double Toffee and Vanilla Mouse, Double Chocolate and Vanilla Mouse, both 100g RRP £1.19.
Toffee Secret Centre and Chocolate Secret Centre, both available in 2 x 110g RRP £1.89.
Sticky Double Toffee Pudding, available in 2 x 10 110g RRP £1.99.
Sticky Double Chocolate Pudding, 445g, RRP £3.29.
Sticky Toffee Cake, RRP £5, Chocolate and Toffee Tart, RRP £3.99, and Treacle Tart, RRP £2.99.
Thorntons has increased its sales significantly through the introduction of products into supermarkets, and these new desserts hope to continue to deliver brand growth in the chilled category.