Kelly Brook will be helping Playboy to launch their new Energy Drink at the Funky Buddha club in Mayfair next thursday the 18th November.
The new product from the Playboy brand hopes to appeal to both male and female consumers looking for a stylish non alcoholic
The recipe includes flavours of fruit, Vanilla, Ginseng root, Gurana extract and Damina leaf.
The ingredients are believed to stimulate energy levels naturally while providing strong flavours.
The energy drink trend took off in the UK, with Red Bull leading the way with high market share.
Since then a large range of companies have joined them, Monstor, Relentless, Kick, to name a few.
As well as a stimulating soft drink alternative to alcohol, energy drinks sales are boosted by their appeal as a mixer.
The choice to launch the new Playboy energy drink in a bar is not accidental planning, but a well thought out marketing strategy, hoping to persuade potential new consumers that Playboy energy is a new contender in the mixer market.
The new Playboy Energy Drink is available in two varieties, regular and sugar free, hoping to appeal to a wider range of consumers.