PECKFORTON HILLS LAUNCHES BOTTLED WATER

November 1st, 2010

Cheshire’s first ever branded bottled water is set to launch this month and Cheshire’s ice cream farm will be the first to stock it.

Renowned for its use of local produce and Cheshire’s spring water is confident that its consumer base will find the new bottled format appealing.

Peckforton Hills Cheshire Spring Water is sourced from within a sandstone ridge rising 203m above the Cheshire plains and the natural filtration of the sandstone creates a the fresh tasting spring water.

Mr Kershaw of Tattenhall Trading said:

“The spring water is being bottled by local soft drinks manufacturers, Calypso, and distributed by Tattenhall Trading.

“As well as being a delicious and natural Spring water, one of the main selling points of this water is the fact that it is locally sourced, reducing food miles and minimising the environmental impact for customers that want to sell it in Cheshire and the surrounding areas.”

Cheshire’s very own Ice Cream Farm sits within just a few miles of the Peckforton Hills and will be the first company to sell the new product.

Going on sale in the cafe at the tourist destination that attracts over 300,000 visitors a year, the brand is confident that the new product will prove a success.

Jonathan Fell, Director of Cheshire Farm Ice Cream said:

“We go out of our way to ensure that we keep food miles to a minimum.

“We sell a great deal of bottled water at the Ice Cream Farm and to be able to stock a product that comes from such a fantastic source and within such a close vicinity can only be a great thing.”

The announcement of the launch of the bottled water comes in the same week that brand giants Pepsico UK have revealed they are dropping their Malvern water brand due to a decrease in profits.

The success of Cheshire’s water brand is yet to be discovered.