DELIA SMITH LAUNCHES CLASSIC CHRISTMAS CAKE

November 3rd, 2010

Delia Smith has transformed one of her recipes into an ‘at home’ ingredients pack to assist novice cooks, exclusive to Waitrose stores.

All the dried ingredients are contained in one pack and the idea behind the product is to allow budding chefs to create a Christmas cake from scratch without the hassle.

All the ingredients have been accurately measured and the dried fruit has been pre-soaked in brandy to provide a moist cake.

The new Delia’s Classic Christmas Cake, Prepared Ingredients Pack will be available in-store from 11 November at £10.

Delia Smith is a name associated with traditional at-home cooking and Waitrose hopes that by using her name to promote the festive pudding, consumers will have confidence in the product.

Delia commented:

‘This, my original Classic Christmas Cake, is possibly the most popular recipe I’ve ever done.

“Here, precisely the same recipe has been unbelievably simplified. No need to shop for, or weigh out, a long list of

Delia Smith's Christmas Cake

ingredients. Not only have we done this for you, we have even pre-soaked the fruits in brandy.

“All you do is empty the packs into a bowl, add eggs, butter, orange and lemon zests, mix it together, and bake. So happy Christmas baking!”

At £10 Delia’s Classic Christmas Cake Prepared Ingredients  is marketing itself as a value product, as to buy all the ingredients separately would cost over £23.