PEPSICO UNVEILS -I-CROP “PRECISION FARMING” TECHNOLOGY

October 28th, 2010

PepsiCo UK and Ireland has announced plans to cut carbon emissions and water usage across the farming of its core crops in the UK by 50% over the next 5 years.

Its first Sustainable Farming Report details how the company will be working in partnership with 350 British farmers to reach its aim of ’50 in 5’.

The parent company of Walkers, Quaker, Tropicana and Copella is the largest buyer of British potatoes since switching to 100% British potatoes in 2007 for Walkers crisps.

The company is also one of the UK’s largest purchasers of British oats and apples, using 100% British produce in Copella English Apple juice, Quaker Oats, Oat So Simple and Scott’s Porridge.

Initiatives detailed in the report include: new i-crop ‘precision farming’ technology – a web-based crop management tool developed in conjunction with Cambridge University and currently being trialed by a number of PepsiCo potato farmers.

Trials of new low-carbon fertilizers with Spearhead farms, one of Walkers’ largest suppliers, and plans to replace more than 75% of PepsiCo UK’s current potato stock with varieties that will significantly improve farmers’ yields and decrease wastage by 2015.

Richard Evans, President of PepsiCo UK and Ireland said:

“Farming is in the DNA of our business – we rely on British produce every day and sustainable agriculture is essential to our future. In partnership with our 350 UK farmers.

I’m confident that we will realise our aim to reduce carbon emissions and water used in farming by 50% over the next 5 years.

i-crop – our new precision farming technology – is just one example of a PepsiCo innovation we hope will have a positive impact on UK farming.”

Walkers uses 370,000 tonnes of potatoes per year from British farms around the UK to make its crisps, was the first brand to display the carbon reduction label in 2007, and the first to retain it in 2009.

A full copy of the report is available to download at by clicking here.