TWO CHICKS FREE RANGE LIQUID EGG WHITE LAUNCHES INTO TESCO

September 29, 2010, 9:02 am
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Two Chicks is a new free range liquid egg white product on the market hoping to offer consumers with a healthier, more convenient ingredient for their cooking.

Egg white has seventy percent  less calories than whole eggs, is fat free, cholesterol free, low carb, low GI and is an excellent source of protein – the perfect health food.

Dieters, the health conscious, sports enthusiasts and body builders have so far shown great interest in the new product.

Celebrities such as Angelina Jolie, Victoria Beckham, Paris Hilton and Eva Longoria, and sports personalities such as Jonny Wilkinson and Gavin Henson also use egg white to help stay in shape.

Two Chicks Egg White can be used in place of whole eggs in almost any recipe for a lower calorie alternative, from omelettes and scrambled eggs, quiches and pancakes, to desserts and meringues. It also works well in protein shakes and in cocktails.

It is available in selected Tesco, Sainsbury’s, Waitrose (all stores), Booths, Dunnes (Ireland), Superquinn (Ireland) stores and online via Ocado.

Omelette Serving Suggestion

It is also available in Selfridges, Whole Foods Market and selected health stores and delicatessens.

Entrepreneurs Anna Richey and Alla Ouvarova (who reached the national final of the competition HSBC Start-Up Stars in 2008) successfully launched their egg white in England in August 2007 in Selfridges.

Prior to the launch of Two Chicks, liquid egg white, which is big in the US, was never available to buy in retail in the UK or Ireland.

Each carton contains the egg white of fifteen free range eggs so is cheaper than separating the equivalent (RRP £2.89).

A new report explains why eggs, and in particular egg whites are so good for you.

Those who really want to look after their health and watch their fat and calorie intake should consider the benefits of eating just the egg whites, which are both fat and cholesterol free, low in carbohydrate and rich in high quality protein.

They also contain useful amounts of selenium and B vitamins.

Sigrid Gibson, author of the report and a Registered Public Health Nutritionist said:

“The benefits of eggs have long been known to nutritionists, however there are limits to the number one should eat.

People who like to eat eggs frequently and are likely to exceed seven eggs per week have the option of using pasteurised liquid egg whites, rich in protein, riboflavin and selenium.

These can make savoury dishes such as omelettes and scrambled eggs that are almost indistinguishable in taste from those made from whole eggs, and can also be used in desserts and smoothies.”

Commenting on this report Anna said:

“This report confirms that egg whites really are an excellent health food.

I am so pleased that we decided to introduce the product to UK and Irish supermarkets. I had found separating eggs myself to be a real hassle – and wasteful, I was determined to find an easier way.”

Two chicks liquid egg white is very versatile and can be used in place of whole eggs in consumers favourite dishes to reduce calories, fat and cholesterol content. Just a few of the uses are listed below;

  • To make omelettes or scrambled eggs.
  • For French Toast
  • In quiches, pies and meatloaves.
  • For batters and coatings in baking or frying.
  • Cooked and sliced in salads and sandwiches.
  • In pancakes.
  • In cakes and biscuits.
  • In desserts – e.g. soufflés and for icing.
  • For whipping – e.g. in meringues.
  • In sauces and salad dressings.
  • In protein shakes/smoothies – mixed with fruit
  • juice/yoghurt.
  • In cocktails.
  • For frosting glasses.

Each five hundred gram easy-pour carton RRP’s at £2.79.

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