RÉMY MARTIN LAUNCHES LIMITED EDITION GIFT PACK
Independent drinks company First Drinks has announced the launch of its Rémy Martin Cœur de Cognac Summer Fruits Limited Edition gift pack.
The pack includes a 70cl carafe in a bespoke white leather jacket with two accompanying silk-screened Riedel tasting glasses.
Only twenty five packs have been released to the UK market that will retail in premium outlets, Selfridges, Fortnum & Mason and Harrods at a RRP of £89.
The launch of the new pack comes as Rémy Martin, the UK’s premium cognac, confirms an investment boost for Cœur de Cognac over the summer via a significant summer sampling programme.
Cœur de Cognac was sampled at Foodies Festivals in Edinburgh and the Foodies Festival in Oxford that took place over the August bank holiday weekend.
To demonstrate how the light fruity cognac complements sweet treats, it will be served with specially paired petits fours.
Anthony Habert, Senior Brand Manager at First Drinks commented:
“Cœur de Cognac is perfect for the summer months. It’s a much lighter, fruit-forward, easy-drinking cognac and lends itself well to drinking over ice as an aperitif or served with fruity summer treats such as apricot tart.
We really need to engage with drinkers and educate them on the versatility of the liquid, which is still seen by some consumers as more of a winter drink.
Sampling at food festivals gives us the ideal platform to showcase the remarkable flavour profile of Cœur de Cognac and demonstrate how cognac is just as enjoyable in the summer as it is in winter.”
