The UK’s sharing snack, Pringles, is launching a limited edition can with spooky artwork to share in the fun this Halloween.
The limited edition Sour Scream & Onion will be available from the 13th September until the 31st October 2010.
Halloween is now a multi-million pound event in the UK and is emerging as one of the most lucrative trading periods of the year after Christmas.
British families and young adults are celebrating the occasion in increasing numbers year on year.
Pringles is looking to join in the fun of this growing market trend with the launch of the limited edition can.
The spooky artwork hopes to appeal to consumers who will be preparing for entertaining friends and family at home and stocking up on themed food, drink and decorations.
Paul Lettice, Trade Communications Manager at P&G, commented:
“Sour Cream & Onion is Pringles’ best-selling flavour so we know consumers will love our fun play on our original artwork this Halloween.
Halloween is becoming increasingly popular with UK consumers and it often becomes a social event with friends, so as the UK’s favourite large sharing snack, Sour Scream & Onion Pringles will be the perfect accompaniment for parties.
Retailers should ensure they have a good stock of limited edition Pringles, as well as a clear fixture with other ‘night in’ and themed essentials to make the most of the potential sales opportunity Halloween presents.”