PICCINI SHOWS ITS SUPERTUSCAN ROOTS WITH LATEST UK RELEASE
Piccini has launched a new addition to its Piccini Tuscany UK retail range – a SuperTuscan.
A blend of seventy percent Sangiovese, twenty percent Cabernet Sauvignon and ten percent Merlot, Piccini’s SuperTuscan IGT 2008 is exclusive to Tesco stores.
The new SuperTuscan comes with an RRP of £8.99 and sports a back label explaining the SuperTuscan concept.
Sales & Marketing Director Martina Piccini explains:
“Piccini is not just about Chianti; we are making fantastic wines using grapes from all over Tuscany.
The new SuperTuscan from Piccini
So introducing a SuperTuscan to our range makes perfect sense – it’s the maraschino cherry on our cassata cake!”
Online, in-store and Consumer-facing activity is planned in support of the wine’s launch to ensure Consumers fully understand the SuperTuscan term and therefore Piccini’s great value for money proposition.
Currently the No. 1 Italian brand from Tuscany in the UK Off-Trade, family-owned and run Piccini has been operating from the heart of the Tuscan countryside for over one hundred and twenty years.
For more information on the brand click here to visit their website.
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