OLIVE GROWS LAUNCHES NEW RANGE OF MEAT PICKLES
The flavours of India from The Olive Grows’ kitchens are introducing to the market of a new range of spicy pickles from the house of SpiceSutra.
Designed for both the retail and foodservice sectors, the product range hopes to fill a gap in the market, providing authentic meat, vegetable and fish pickles, which are not widely available in the UK.
The range were launched fully at this year’s Lunch! Innovation Zone on the 30th September.
SpiceSutra was founded in March 2010 and is already poised to launch into the retail market, having tasted success at London’s New Spitalfields and been shortlisted by the Metro Newspaper’s Venture Candy competition.
The range has been designed to complement a wide variety of menus and dishes:
- Chicken in Tomato and Roasted Pepper
- Chicken in Courgette and Roasted Garlic
- Lamb in Ginger, Tamarind and Mango
- Smoked Lamb and Aubergine
- Fish in Tomato and Green Mango
Unlike many pickles on the market, SpiceSutra’s pickles have chunky pieces of meat, fish or vegetables and are quite dry in consistency, giving them a more versatile application and a distinctive, concentrated flavour.
Cordon Bleu-trained founder Ripinder Singh is excited by the prospects of his new products saying:
“I’ve had the basic recipe for meat-pickling for 12 years. It came from my best friend’s Mum in Mumbai, who was the most amazing cook and had learnt her skills from the villagers in the Kashmiri mountains.
I have wanted to do something with this recipe since then and last June I started to refine the recipes to achieve the right balance between authenticity and meeting the discerning flavour expectations of UK consumers.
Whilst I was inspired by the product from back home, I knew that presentation, texture and flavour would have to be adjusted for it to work as a retail product in the UK.”
The product range has been selling well at New Spitalfields Market, where Spice Sutra has developed a loyal following.
Ripinder’s goal is to see the product on the supermarket shelves by the end of the year and used widely and creatively by the UK’s discerning chefs.
Like all of The Olive Grows’ artisans, SpiceSutra uses the high quality ingredients and the products have no preservatives, flavour enhancers, hydrogenated fats, or artificial colours and all the meats are one hundred percent halal.
The pickles can be consumed in a number of ways; eaten in a stir-fry or as a filling in a sandwich or toasty, as a dip with poppadoms or nan breads or as a topping on canapé.
The new product will be available for both the retail and foodservice markets, in two hundred gram jars or 2.5 kg catering
tubs.
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