MORRISONS NEW PARTY FOOD RANGE HOPES TO FILL GAP IN MARKET
Party food is continuing to prove popular with customers and Morrisons has been working with CP Foods (UK) Ltd, which is part of the CPF Group to add two ranges to its party food selection.
Earlier this year CP Foods provided Morrisons with an all year round party range, which hoped to prove ideal for the summer entertaining season.
The range includes: 10 Duck Spring Rolls with a hoisin dip; 10 King Prawn selection; Salt and Pepper Chicken goujons with sour cream and chive dip.
The King Prawn selection has so far proved the best seller and this has been closely followed by the Duck Spring Rolls; This range is expected to do well in the run up to Christmas and the New Year party season.
Morrisons New Duck Spring Rolls
Prawn Skewers and Curly Breaded Prawns have been added to the range hoping to further the success of the party food range.
As well as the all year round party snack range CP Foods has worked with Morrisons to develop an American Range, which includes;
Hot and Spicy Prawns with a sour cream and chive dip; Southern Fried Chicken with curly fries; Crispy Chicken Bites with garlic mayo and BBQ dips.
The Chicken Bites have proved to be the best selling line during the summer months, with the Southern Fried Chicken and chips also doing well.
Helen Mepham, Commercial Manager for CP Foods said:
“We have an extremely strong working relationship with Morrisons and we are pleased with the ranges we have been able to deliver in store.
As our focus shifts from the summer BBQ and party season to Christmas and the festive celebrations we are working with Morrisons to ensure these two ranges continue to prove popular.”
