The Chocolate company Mars is set to cut the saturated fat content in some of its products.
The news comes as Mars tries to meet the new health guidelines that are attempting the lower the fat contents of products on supermarket shelves.
The Mars, Snickers, Milky Way and Topic chocolate bars will have fifteen percent less saturated fat than their previous recipes from this month, Mars Chocolate have declared.
The new guidelines from the Food Standards Agency earlier this year recommend that manufacturers reduce the saturated fat in chocolate confectionery by at least ten per cent by the end of 2012, hoping to reduce consumers fat consumption and reduce growing numbers of obesity in the UK
Mars commented that consumers would not notice any difference in the taste of product as it is working hard to maintain the high quality of its chocolate bar range.
Fiona Dawson, managing director, Mars Chocolate UK said:
“Having been the nation’s favourite for seventy eight years, the MARS bar holds a special place with UK consumers – this made it all the more important for us to keep the same great taste, and is the reason that this reduction in saturated fat represents such an achievement.
We are and remain committed to improving the nutritional content of our products.”
Mars said that the reduction would include the removal of more than six hundred tonnes of saturated fat a year from the UK diet.
For more information, please click here to visit the Mars website.