HEINZ LAUNCHES NEW SALAD CREAM WITH LEMON AND BLACK PEPPER
Heinz announces new zesty twist on a British classic with the launch of Heinz Salad Cream with Lemon and Black Pepper.
For the very first time in its ninety six year history, Heinz is launching a new variety of its most popular sauce, Lemon and Black Pepper, available from all major supermarkets from this month.
Invented in 1914, Heinz Salad Cream was the first Heinz product to be developed specifically to cater for British tastes, and has been a much loved addition to tables throughout the years.
Unaltered since its creation, the launch of the new limited edition Heinz Salad Cream with Lemon and Black Pepper is a real first for this classic brand.
Heinz Salad Cream Lemon and Black Pepper blends the freshness of lemon and the bite of black pepper with the taste of this British favourite, adding a flavoursome twist.
The New Lemon and Black Pepper Salad Cream
With so much competition from other big sauce brands on UK supermarket shelves, Heinz is hoping to retain its Salad Cream’s top spot by re-inspiring consumers to use the product on their food.
Heinz Salad Cream with Lemon and Black Pepper goes especially well with chicken or fish, mixed with tuna to perk up sandwiches, served with salmon fillets or add to chicken quesadillas for a touch of citrusy freshness.
For more recipe inspiration and information on the brand click here to visit the website.
The new flavour is the brainchild of Heinz Salad Cream Senior Brand Manager Lynsey Hurst, who came up with the idea whilst making a sandwich on a quiet night in.
Experimenting by stirring a squeeze of lemon and a twist of black pepper into some Heinz Salad Cream, it gave the sauce a tangy freshness.
Excited by her creation, the next day she brought it to the office for everyone to try.
Less than a year later Lynsey is bringing the unique new taste direct from her kitchen to supermarket shelves everywhere for fans to sample. Hurst commented:
“Lemon and black pepper is a classic and delicious combination. We believe the addition of these ingredients is a perfect way of bringing a new twist to a much-loved British favourite.”
Heinz Salad Cream Lemon and Black Pepper will be available in all major supermarkets for a limited time only, from the month with an RRP of £1.15 for a two hundred and ninety five gram Handy Pack bottle.
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