HEINZ CREAM OF TOMATO SOUP CELEBRATES TURNING 100
Heinz Cream of Tomato Soup is turing one hundred years year of age next week and Heinz is holding a series of celebrations at the soup’s first UK home: Fortnum & Mason.
Often labeled as one of the UK’s most iconic comfort foods, Heinz Cream of Tomato Soup, will celebrate its one hundredth birthday tomorrow with a big party celebrating the soup’s history.
The week-long centenary celebrations will see Heinz release a label based on the original Cream of Tomato Soup packaging that first appeared in 1910.
1950's Heinz Soup Advert
The vintage label will be available exclusively at Fortnum & Mason during the celebrations before appearing on cans in supermarkets throughout the UK from October.
The Fortnum & Mason festivities will also see the introduction of a unique Heinz Cream of Tomato Soup menu at their prestigious Gallery restaurant.
Fortnum & Mason was the first UK stockist of Heinz Cream of Tomato Soup in 1910
Since then, it has proven to be a hugely popular product among Brits, providing a comforting boost with each of the 8.2
billion cans sold.
And with sales of ninety four point nine million cans this year alone, the famous soup is proving more popular than ever.
Nigel Dickie, spokesperson for Heinz, commented: “Fortnum & Mason is where the nation’s love affair with Heinz Cream of Tomato Soup began.
The fact that Heinz Soup is still as popular today as it was one hundred years ago is a testament to the staying power of one of the UK¹s best loved food brands.
This birthday is both a celebration of the last century and a look ahead to the future. We hope that one hundred years from now, people still feel that when it comes to comfort food, it has to be Heinz.”
The exclusive menu will include:
1. Half a dozen Bigbury Bay Oysters with a Bloody Mary style Cream of Tomato soup
2. Classic Heinz Cream of Tomato Soup with spiced snippets
3. Rose veal and basil meatballs with Heinz Cream of Tomato Soup and fresh penne pasta.
4. A fruit cake made with Cream of Tomato Soup, served with a thick vanilla cream.
Anniversary activity at Fortnum & Mason will also include a birthday-themed window display and special edition Fortnum & Mason hampers filled with Heinz Cream of Tomato Soup products.
The highlight the soup’s journey though history a number of exhibitions and displays, including original Heinz Cream
of Tomato Soup cans from the last one hundred years and Heinz Cream of Tomato Soup advertisements from 1910 until now will be on display.
Heinz Tomato Soup Over The Years
The Birthday celebrations hope to underline the soup’s strong presence in the UK food market over the past one hundred years and highlight the brand’s innovations, keeping it a British favourite in the market today, despite increasing competition from growing numbers of soup brands.
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