FRUMOO MILK SMOOTHIES LAUNCH IN THE UK
Frumoo smoothies are the first of their kind to blend Fresh Milk with Fresh Fruit and be packaged in a convenient, re-sealable spouted pouch.
Its unique packaging makes it lightweight and easy to transport out of the home, hoping to appeal to mums and kids alike.
The two flavours to launch into the British market will be Blackcurrant, Plum & Apple and Pear, Raspberry & Apple.
Strawberry, Cherry, Blackberry, Apple & Milk
The brainchild of a frustrated mum Maria Leavesley, who wanted something that fulfilled a long checklist of what her four kids would and wouldn’t drink and what she was prepared to offer them.
Half of Frumoo is Fresh Milk and the other crushed Fruit Purees and Fresh Juices, nothing from concentrate and nothing artificial.
There are no bits (which often puts off younger consumers) and no bananas as all the fruit is grown in Britain.
Maria Leavesley, founder of the new Frumoo drinks brand commented:
“We’ve got some terrific tasting fruit here with so much flavour and goodness that I really wanted to keep everything Made in Britain.
It was also a nightmare getting my kids to drink milk after they grew out of the toddler phase, so Frumoo had to be deliciously fruity to disguise the fact there was a milk and calcium hit too.
It took a while to get the formula just right as nothing in the supermarkets offered a milk and fruit blend, but a food science team in Reading went for it and now we have our very own British invention.”
Frumoo went on sale in selected Waitrose and John Lewis stores in London last month.
For more information click here to visit the Frumoo website.
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