FROSTY JACKS UNVEILS NEW PACKAGING DESIGN
Frosty Jack’s, the 3rd largest cider in the off trade, has a new look designed to strengthen the already successful brand and
provide more standout on shelf.
The new pack design was launched at the end of August this year and has been designed to convey a simpler premium look for the brand.
The re-design also hopes to emphasize the high fruit content of the product, which is often overshadowed by high calorie counts.
Frosty Jack’s cider is growing at 8% Mat according to Ac Nielsen (07.08.2010) in the off trade and has enjoyed significant recent listings.
The design, after a significant investment in research, hopes to appeal to a wide spectrum of consumers across the category.
Brand Manager Helen Jones said:
“The new label is designed to be in tune with the target audience and reflect its contemporary image.
The vibrant packaging reflects the brand’s unique personality which sets it apart from its competitors. We are confident that the new design will ensure the brand has more shelf stand out and entice new consumers”.
Aston Manor has also standardized the unit information to ensure that it is presented as per the Portman Group recommendations to reinforce the responsible drinking message.
The new brand design will be supported by a £1.5m marketing spend with a new advertising campaign which encapsulates the essence of the brand and cements its ties with comedy supported by the Sponsorship of ITV2 Comedy Season.
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