FROBISHERS FRUIT SHOTS GET A NEW LOOK
Frobishers premium juices have taken on a fresh new look. The new contemporary style bottles, with a twist off pop top, deliver a two hundred and fifty milliliter shot of pure fruit juice.
With no compromise on taste, the natural fruits come in a range of ten healthy flavours including; apple, mango and bumbleberry – a combination of strawberry, blackberry, blackcurrant and raspberry.
A trio of smoothies completes the range, making Frobishers an easy way to consume one of your ‘5 a day’.
Steve Carter, Sales and Marketing Director said:
“The increase in demand from customers for premium juices make Frobishers a must stock product for operators who want to complement their premium wine and beer range with a quality range of juices.
Frobishers New Look
Consumers are willing to pay more for soft drinks that are healthy and have no artificial ingredients thereby providing the opportunity for greater cash margin per bottle sold”.
A recent Mintel report highlighted that eighteen million UK consumers would be willing to pay more for a soft drink with natural ingredients; while, sixteen million would do so if the drink contained healthier ingredients; or if there was low sugar/calorie content without compromising taste.
Frobishers was founded in 1993 and the company was purchased by Exeter based business Cobell, in April 2009.
The current product range includes freshly squeezed orange, apple, grapefruit, pear, tomato, pineapple, cranberry, mango, bumbleberry and passionfruit.
Steve concluded:
“In a market that is worth over £105 million, and growing, targeting mealtime occasions in the on-trade with a quality, healthy alternative to carbonated soft drinks is a prime opportunity not to be missed”
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