DE’LONGHI LAUNCHES APHRODISIAC COFFEE
De’Longhi launches exclusive Amore del Caffé at Rigby & Peller, inviting consumers to “simply sip for seduction.”
The UK’s first specially-blended aphrodisiac coffee, which combines a rare Indian coffee bean with essence of oyster, went on sale this month.
Shoppers are limited to just one cup at launch due to the blend’s amorous intonations.
The new seduction blend – De’Longhi’s Amore del Caffé – is being offered to shoppers at luxury lingerie store Rigby & Peller in central London.
Coffee, especially in espresso form, is a powerful aphrodisiac and more commonly used in the UK for a morning pick me up than a date night treat.
Essence of oyster is responsible for the aphrodisiac effects
De’Longhi, the Italian coffee experts behind Caffe Raro – the world’s most expensive coffee – have teamed up with top coffee connoisseur David Cooper to launch De’Longhi’s Amore del Caffé – the first specially blended aphrodisiac coffee.
De’Longhi’s Amore del Caffé infuses a rare and unique coffee bean, Indian Monsooned Malabar.
Monsooned beans are very rare – left out during the monsoon season the beans benefit from the moist rain soaked air which circulates through the beans giving them a smooth unique flavour with a rich body and long toffee finish.
To create the amorous blend the beans are carefully roasted to a rich dark mahogany then – while still warm – the oyster essence is infused into the beans creating a seductive blend that has not been created before.
Kate Rolton De’Longhi UK said:
“With our Italian heritage we pride ourselves on being experts in coffee and felt with this unique blend we are able to bring some tips on Italian romance and passion to UK shores.
De’Longhi’s Amore del Caffé is a rich and dark coffee with the slightest hint of exquisiteness with each sip – it would be impossible not to fall in love with it.”
Nicky Clayton, Creative Director at Rigby & Peller, added:
“The one cup limit is a very good idea as we expect De’Longhi’s Amore del Caffé to live up to its name – we hope the coffee will prove irresistible in its own right and raise money for a great cause.”
Available for a limited period De’Longhi’s Amore del Caffé is available at Rigby & Peller stores in Mayfair, Knightsbridge & Chelsea for thirty nine pounds per one hundred gram package.
All proceeds will go towards Macmillan Cancer Support as part of De’Longhi’s fundraising for World’s Biggest Coffee Morning.
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