WALKERS NEW TV ADVERT FEATURES LIONEL RICHIE
Gary Lineker shares the small screen with legend Lionel Richie for the new Walkers Extra Crunchy advert.
Walkers Extra Crunchy, the brand’s biggest launch in eight years, is being supported with a humorous TV ad campaign starring soul singing legend Lionel Richie.
The ad, which bursted onto screens on Friday 27th August, is part of a multi-million pound marketing campaign designed to drive huge consumer engagement and demand for this new snacking line.
The action-packed thirty second ad, filmed in a convenience store, sees Lionel singing ‘Share You, Share Me’ – a topical remake of his Oscar winning song ‘Say You, Say Me’ – to encourage families, friends and a begrudging Gary Lineker to share the new family-size pack.
Lionel dramatically comes smashing through the shop window after Gary refuses to share his beloved crisps, which he defiantly retrieves as viewers hear the tongue-in-cheek caption: “New thicker cut Walkers Extra Crunchy. Made for sharing.”
Roger Edmonds, Marketing Manager for Walkers Extra Crunchy, said:
“Walkers has a great reputation for engaging advertising that really appeals to consumers.
With sharing sales in strong growth (11.9%1) and a real opportunity in the market for an everyday sharing crisp brand, we recommend retailers make the most of our media investment by
stocking the full range of Walkers Extra Crunchy, using POS materials and displaying effectively to create in store awareness and drive sales.”
Starring in his first ad for over thirty years, Lionel Richie commented:
“When I saw the script for this ad, I just wanted to fly over straight away to London to start filming.
I love British humour and I thought no one will ever expect to see me in a British ad! I like to surprise people and try new things and I think people will be quite surprised when they see this, particularly when I come flying through a window!
I had lots of fun hamming it up on set – or being “cheesy” as the British call it.”
The Walkers Extra Crunchy range comprises of five flavours including Cheddar & Sour cream, Vinegar, Simply Salted, Flame Grilled Steak and Sweet Chilli Chicken.
Related posts:
- WALKERS LAUNCHES NEW EXTRA CRUNCHY CRISPS
- New sharing format from Walkers
- WALKERS LAUNCHES NEW CRINKLES RANGE
- WALKERS UNVEILS NEW CAMPAIGN AND PACKAGING ROLL OUT
- Walkers gets oriental inspiration
- WALKERS REMOVES MORE SATURATED FAT
- ‘STEPHEN FRY UP’ WINS WALKERS CLASH OF THE COMICS FOR COMIC RELIEF
- WALKERS 99 CALORIES OR LESS SNACK RANGE
