After recent research has shown that British food consumer are eating food over four hundred times hotter than the 60s, more and more sauces are appearing on the market carrying warnings due to their spicy content.
Sales of hot products and foods have risen by twenty per cent in the past year, while the research tells us that the British consumer more spicy foods than any other European country.
The Scoville scale, a scale used to measure the heat of chilli peppers, helps to put the new sauces into perspective.
In the 60s, the hottest curries on the market that scored 1,920, rising to 5,000 in the 70s with the appearance of Tabasco.
The 80s saw the numbers saw again to 10,500 with increasing interest in madras and vindaloo dishes, followed by the 90s which jumped up to 50,000 in many Thai curries.
The research carried out also points out that over the course of the past decade the hottest food recorded was the Jamaican Hot Pepper which reached up to 350,000 Scovilles on the heat scale.
Tesco, after discovering these trends in its research, has decided to up the number this year putting on sale its new Dave’s Ghost Pepper Sauce.
The sauce is so hot that the retailer has been forced to put a warning on the label which reads:
“Do not try without food. Consumed neat, this product will burn and could cause harm.”
The sauces measures 800,000 Scovilles.
Kathryn Clarke from Tesco said:
“Brits’ reputation for being lovers of bland food is up in smoke. It seems with every decade our taste buds get more acclimatised to the ever hotter food.”
The sauce has been designed to be eaten with foods, used to spice up meals however, if eaten alone the sauce can cause harm.
The question on Tesco’s lips is, how far will the British go in 2010 to satisfy their cravings for spicy foods.