TABASCO LAUNCHES NEW PIZZA RANGE

August 20th, 2010

Tabasco Pepper Sauce is expanding its range with its latest addition, Tabasco Pizzas.

Hoping to Capitalise on the UK’s love for spicy food, this new pizza range hopes to bring a new dimension to chilled pizza with a unique Tabasco flavour.

The range is now exclusively available to buy at Tesco stores.

Each Tabasco Pizza comes with a hand-stretched base and will be available in three ‘fiery’ flavours; ‘Spicy Meatball’ and ‘Sizzling Pepperoni’ will be laced with the iconic Tabasco Pepper Sauce whilst ‘Smokin’ BBQ Chicken’ will be laced with the Tabasco® Chipotle Pepper Sauce (a smoky, moderately spicy sauce with a full-bodied flavour).

Each individual pizza recipe has been specifically developed for this initiative, with the view to combine the UK’s popularity for spicy food with a family favourite.

This is reflected in the strap line for the brand new pizza range which will read ‘Pizza Loves Tabasco’.

Says Katya Cunningham, Senior Brand Manager, AB World Foods said:

“We believe the launch of the Tabasco Pizza range will be a real hit with consumers as it will allow them to experience Tabasco in a new way.

And, after all, Tabasco Pepper Sauce is recognised as the kitchen essential that has the power to shape the flavour of food with only a few drops.”

For further information about Tabasco click here to visit the website.