RISO GALLO LAUNCHES ASPARAGUS VARIETY AND NEW PACKAGING
Riso Gallo, Italy’s risotto rice producer, has given a stylish makeover to its range of Riso Gallo ‘Risotto Rice’ and Riso Gallo ‘Risotto Pronto’.
The new packaging coincides with the expansion of the ‘Risotto Pronto’ range, with the launch of the Asparagus variety.
The re-design hopes to capture the brand’s unique one hundred and fifty year Italian heritage.
With typical Italian flair, a compact wedge shaped box in a vibrant and eye-catching design, has been developed for the ‘Risotto Pronto’ range.
The on-pack graphics for both ranges still feature the Riso Gallo cockerel, and incorporate vintage images from the Riso Gallo archive.
Riso Gallo Asparagus ‘Risotto Pronto’ comes in a one hundred and seventy gram packet and is available from selected Waitrose stores with an RRP of £2.12.
This new design hopes to ensure high on-shelf visibility and further support for retailers is also provided.
Michael Winfield, UK Director for Riso Gallo said:
“We always look to innovate within our range. The new packaging is designed to stand out on-shelf whilst still conveying the ease, convenience and heritage of Riso Gallo Risotto Rice.”
For the first time Riso Gallo ‘Risotto Pronto’ will be delivered in bio-degradable, shelf ready trays in cases of six (reduced from twelve), for easier distribution.
The newly designed packaging will be available on-shelf this month and the entire Riso Gallo range is available from leading supermarkets.
For further information about Riso Gallo click here to visit the website.
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