NEW TUACA VANILLA LIQUEUR BEGINS SAMPLING CAMPAIGN TOUR
The premium vanilla liqueur with citrus essences has just started its nationwide tour to encourage UK consumers to try a taste of Tuaca.
Beginning in Brighton, the UK home of Tuaca, the sampling team, known as the ‘Tuaca Riders’ are travelling across the UK in a Tuaca van, which will visit nineteen towns in the next 8 weeks.
Served from bespoke Tuaca branded miniature ‘surfboard’ trays, the crew will offer consumers a chilled shot of Tuaca, as well as Tuaca branded flip flops, and take-home cards.
Tuaca fans will be directed from the take home card to find out about other great prizes on offer through clicking the ‘like’ button on the Tuaca facebook page.
This activity aims to solidify Tuaca’s popularity amongst snowboarding and surfing enthusiasts, following its sponsorship of the Relentless Boardmasters Festival, and Free Sports on 4Freeze Festival in 2009.
Charlotte Ashburner, senior brand manager for Tuaca at Brown-Forman said:
“Although Tuaca’s roots will always remain in Brighton, we are looking forward to bringing a free taste of Tuaca across the UK and exposing the brand to new consumers in our key regions.”
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