MÜLLER DAIRY LAUNCHES LIMITED EDITION CADBURY CLUSTERS TWIN POT
Cadbury Clusters – Cadbury’s best-selling pouch line – is being launched as a limited edition twin pot dessert by Müller Dairy.
The new addition, which is being made available to all sectors of the trade from the beginning of August, is the latest in a series of limited edition twin pot lines.
It is the third limited edition to be launched this year and follows the re-introduction of Cadbury Mini Eggs Twin Pots in January, and the Cadbury Wispa Limited Edition Twin Pot in April.
The Cadbury Clusters dessert Twin Pots feature a rich chocolate dessert in one compartment and milk chocolate-coated raisins and cornflake clusters in the other.
The ninety gram pots are packaged in chiller-ready trays of six and twelve pots, each pot has an RRP of seventy nine pence.
Jonathan Dee, Müller Dairy’s interim marketing director, said:
“The limited edition Cadbury Twin Pots have proved to be immensely popular and it’s these lines, together with the Cadbury Fudge Twin Pot introduced last year, which are really driving the Cadbury Twin Pot growth.
Over the past year the limited edition lines have contributed £7.2m to the dessert category growth and they now account for a fifth of total Cadbury Twin Pot sales. It’s important for us and for retailers to keep refreshing the range on offer as when it comes to desserts, consumers are always looking to try something new.”
Cadbury is the number two adult chilled pot dessert brand with annual sales of £51.7m, and the number one dessert brand in the convenience sector.
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