GINSTERS LAUNCHES CHICKEN BALTI PASTY
The UK’s leading savoury pastry brand, Ginsters, continues its drive for innovation in the pasties sector with a new spicy addition to its rolling special edition pasty SKU.
From mid-August, shoppers can purchase the new Chicken Balti Pasty made with fresh British chicken marinated in a spicy balti sauce, served with potato, onion and peppers and wrapped in a puff pastry.
The Chicken Balti Pasty will replace the popular Ham, Leek and Cheese variant.
As with the previous special edition flavours, will retain the same price and coding on-pack to ensure an easy change for retailers and a sense of continuation for shoppers.
Andy Valentine, Head of Brand Marketing for Ginsters, said:
“The success we’ve had with our special edition pasties has driven us to find more tantalising flavours to meet the consumer appetite for a variety of tastes.
A number of the previous recipes have been classic British combinations, but Chicken Balti, whilst not originally being a British flavour, is very much an indication of what has become a traditional British taste.
“With the nation’s palettes moving ever more towards the spicy end of the spectrum, we’re keen to embrace stronger flavours, infused with our own original Ginsters’ recipes and quality local ingredients, to create a contemporary flavour that will help attract new users to the category”
The new Chicken Balti Pasty weighs in at one hundred and eighty grams with an RRP of £1.99
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