GENDALL DESIGN CREATES IDENTITY FOR CORNISH OIL

August 16th, 2010

Design agency Gendall Design has named, branded and created the new packaging for a Cornish company.

Simply Oil produce a culinary oil that has already been selected for use by the Jamie Oliver inspired restaurant, Fifteen Cornwall.

Simply Oil, developed by George Thomas on Coswarth Farm near Newquay, is a cold pressed rapeseed oil, boasting half the saturated fat of olive oil, and high levels of Omega 3 and 6.

With a mild nutty flavour and no artificial ingredients, the product has proved hugely popular since launching this summer.

Jason Salisbury, Senior Designer at Gendall Design, said:

“Working closely with George we established a strong set of values that would help shape the brand and produce a contemporary Cornish product with a powerful shelf presence.

Simply reflects the oil’s honest production methods and allows scope for future product ranges. Punchy typography and a bold colour scheme transferred straight over to the marketing material to create a vibrant backdrop at the Royal Cornwall Show, where the product was officially launched this summer.”

The design is simple (like the brand name) and highlights the Cornish Heritage of the brand, which hopes to work well on shelf in the Fifteen restaurant in Cornwall, appealing to both locals and tourists.

Thomas added, “Gendall were given a very tight deadline to develop the branding of the oil and produce the final product label.

Following some feedback and tweaks to the design we now have a great looking bottle label which really stands out thanks to clever branding that conveys Simply Oils’ Cornish origin and quality.”

Gendall Design is no stranger to developing branding that captures the provenance of a place, having last year created the branding and packaging for Cornish Sea Salt, which is now stocked by Waitrose.