FOR THE LOVE OF FISH LAUNCHES INTO MORRISONS

August 30th, 2010

Morrisons and Cumbrian Seafoods have collaborated to create new brand For The Love Of Fish.

All of the products in the range are sold exclusively through the Morrisons supermarket chain.

The products have been produced by Cumbrian Seafoods at their plant at Seaham, County Durham and include a range of three fishcakes all with different variations in flavour.

The new range under the For The Love Of Fish brand name are:

  • Spanish style cod and chorizo fishcakes
  • Mexican style salmon fishcakes
  • Cod and smoked bacon fishcakes

The range combines a variety of flavours which hope be extremely attractive to customers due to their original combinations.

Cumbrian Seafoods is the UK’s leading independent seafood supplier and was set up in Maryport in 1997 to provide a range of seafood products to the country’s retailers.

The drive of the company is to develop new markets, present new product opportunities and maintain high quality standards, which requires for them to be aware of the challenges associated with “Sustainability”. The company says that

“sustainability is not only about how, where and when our fish is caught, it encompasses the impact it has on the community, the eco-system and all related environmental issues.

We have outlined three headers and describe how we address each of these in practice; Sustainability of fish stocks; Ethical Trading and Energy Neutrality.”

It prides itself on being both an environmentally friendly and ethical company, which employs eight hundred and fifty people across it sites.

The new range of fishcakes are packaged in black with the For The Love Of Fish logo appearing in a different colour for each item in the range, hoping to ensure brand continuity and on shelf stand-out.

The fishcakes sell for £1.79 per pack of two (or two packs for £3.00) and are available to purchase in store now.

For more information click here to visit the website.

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