FAIRHILLS LAUNCHES 3 LITRE BAG FORMAT FOR WINE
Fairtrade wine brand Fairhills has announced that two of its wines – a Chenin Chardonnay and a Merlot Shiraz – will now be available in a 3 litre bag-in-box format.
The new bag-format will be available for the first time from this month in all Asda stores, priced at £17.98.
The wines themselves were chosen by MW Angela Mount. The Chenin Chardonnay is light and crisp, with citrussy notes. The Merlot is deep, rich and carries plummy tones.
The wines are already on sale in seventy five centiliter bottles but the larger 3 litre box packaging allows Fairhills the space to tell the story of Clara Jacobs, who runs the daycare centre at the project.
Clara’s story reads as follows: at eleven years old she left school to work in the vineyards to support her family. In 2005, when Fairhills took over, she was able to complete her basic adult education thanks to the educational facilities that Fairhills provided for everyone. She now runs the Communications for the whole of the project at Rawsonville.
Andrew Neilands from ASDA said:
“We are passionate about wine at ASDA and we’re excited to be launching Fairhills Chenin and Merlot Fairtrade wines in our stores.
Wine boxes are particularly popular with our shoppers so it’s great they can now get a Fairtrade wine in such a convenient format.”
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