EAT THE CHEF SPARKS NEW PHENOMENON IN FINDING RECIPES
The increasingly successful new foodie website Eatthechef.com helps cooks find inspiration all over the world.
Eat the Chef’s aim is to create the world’s largest compendium of video recipes from the humble scrambled eggs on toast and the perfect roast potatoes to the likes of Mexican style eggs and lobster thermidor.
Visitors can follow every recipe in real time, while the cook in each video explains the method, then visitors post their comments on the ones they made and liked – or perhaps offer their own version of a favourite recipe.
Already the website is attracting more than thirty thousand hits per month and people are posting all sorts of different recipes.
An example of one of the many videos on the website
These range from the most unusual such as Turducken – or pigeon in a chicken in a duck in a turkey (click here to view)– to family friendly recipes such as Super Sue’s Chicken and Chorizo Pasta (click here to view) to the funny such as How Not To Make A Cheese Toastie. (click here to view)
The site hopes to bring out the film making creativity in some home cooks and with sites like Youtube and Facebook taking over, sites like this provide a niche for those looking for an easily accessible and modern way to get inspired.
Eat the Chef is the brainchild of young entrepreneurs Omar Saeed and Paul Finnegan and is backed by TV chef Simon Rimmer of BBC’s Something For The Weekend. Paul says:
‘Thanks to the recession, people are spending more on groceries because they are going out less. But they are looking for new things to cook and, with the growth of social media, are quite happy to go online for inspiration rather than ploughing through a dusty cookbook.
Our website appeals to all sorts of people from those who can’t boil an egg to those looking to push the boundaries in the kitchen. Eatthechef.com is TV cooking by everyone, for everyone – it’s a sparking, social and cutting-edge way to share you recipes, cookery skills and personality.
Whether you want to share your food and personality with the world, or you just want to learn how to cook what’s in your fridge, then it’s the place to be.”
As well as videos each recipe is written out for cooks who opt for the more traditional method of following instructions.
Simon says: “I want to see what people are cooking in their own homes across the country – what their favourite recipes are and why they are special to them.
This website is all about real food cooked by real people. I would love people to have a go at making their favourite dishes, film themselves and post it online for others to share.’
For more information visit Eatthechef by clicking here.
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