COUNTRY CHOICE LAUNCHES NEW RANGE OF ‘TOPPED AND FILLED’ MUFFINS
Country Choice has launched a new range of ‘topped and filled’ premium muffins.
The new range of bakery products hopes to raise the bar in terms of quality and appetite appeal and introduces three new varieties – Victoria Sponge, Chocolate Orange and the Breakfast Muffin.
All of the muffins are fully-baked and have a one day shelf-life from defrost if displayed unwrapped, two days if wrapped.
At the recommended retail price of £1.39 the POR is in the region of thirty four percent to forty four percent making them a profitable addition to any confectionery range.
The American-style sweet muffin market is one of the largest segments of the confectionery market, showing strong growth of around 7% per annum.
One in five adults eats muffins, rising to one in four among younger adults and office workers.
Recent growth has been fuelled by an increasing trend towards breakfast eating, with a coffee and muffin a popular choice on the way to work or as a mid-morning break.
The three new ‘topped and filled’ muffins join Country Choice’s other fully-baked muffins – four standard and two wrapped – giving retailers a comprehensive range of nine muffins from which to choose the most appropriate offer for their store.
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