CHOI TIME INTRODUCES YELLOW TREASURE AND SNOWY FLAKE TEA

August 26th, 2010

Choi Time – the Chinese tea specialist – has announced the introduction of two new teas to the award-winning range.

Yellow Treasure, a high-grade green Oolong tea, and Snowy Flake, a premium grade Jasmine tea, join the  Choi Time range as summer draws to a close.

Yellow Treasure has a smoky rich flavour and is blended with the yellow osmanthus flower to add sweet undertones.

It is a complex tea to drink and the Chinese believe it is excellent for digestion and aiding beautiful skin.

Snowy Flake, harvested from the mountainous regions of Sichuan Province, is layered with Jasmine petals to give a rich yet subtle taste.

Grown at such high altitudes that the tea shrubs are often covered in snow, there is a centuries-old belief that Snowy Flake tea helps relax the mind, body and soul.

Yellow Treasure and Snowy Flake are currently available online via the Choi Time website by clicking here, as well as in store in  Selfridges, Harrods, Divertimenti and other selected retailers nationwide.

A pinch or half a gram of Choi Time Tea provides consumers with a minimum of 3-5 cups.

Choi Time was founded by its MD – Melissa Choi back in 2005. Since being founded Choi Time has gained much recognition and respect in the food & drink world.

The range currently boasts a series of Great Taste Awards – detailed below – and is tipped to scoop more in 2011.

Jasmine Green Tea Pearls – 3 Gold Great Taste Award – 2007, 2008
Chrysanthemum Flowers – 2 Gold Great Taste Award – 2008, 2009
Giant Flowering Tea Bulb- Thousand Red Flowers – 1 Gold Great Taste Award
Giant Flowering Tea Bulb- Flower Tower -2 Gold Great Taste Award
Damask Rose Tea Buds – 1 Gold Great Taste Award – 2008
White Silver Needle Tea – 2 Gold Great Taste Award – 2010

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