BROWN BROTHERS LAUNCHES NEW CIENNA ROSSO SPARKLING WINE

August 23rd, 2010

Brown Brothers, the Australian family winery, has launched Cienna Rosso, the first sparkling wine to be produced using the red grape Cienna, in Makro stores nationwide.

This new sparkling wine has been launched in a bid to capitalise on the huge success that followed the release of the frizzante Cienna, a varietal exclusive to Brown Brothers that has proven to be one of the company’s most popular wines in the UK.

This new style hopes to allow Brown Brothers to carve out a niche category in the UK, by targeting consumers that already have an affinity with fruity styles of sparkling wine.

Gail Gilbert, European Sales and Marketing Manager for Brown Brothers, says:

“We are excited about adding the Cienna varietal to our innovative wine portfolio in Makro.

Based on the feedback we have had to date, including at the World Class Australia Annual trade tasting, we are confident that the new Cienna Rosso will be a hit with consumers in the UK market.”

Cienna is a grape variety bred by the CSIRO Plant Industry by crossing Sumoll, a grape variety from Spain, with Cabernet Sauvignon.

This unique variety thrives in the warm, dry conditions in Australia and combines the attributes of both parent varieties which helps produce its vibrant, magenta red colour.

On the nose, the Cienna Rosso emanates fresh raspberries and strawberries, along with a leafy note which hints at the Cabernet parentage.It has a creamy palate with plenty of natural acidity and juicy flavours.

The new addition joins the Brown Brothers sparkling range that currently comprises Zibibbo, Zibibbo Rosa and NV Pinot Noir, Chardonnay & Pinot Meunier.

Brown Brothers is one of the longest-established wineries in northeast Victoria and it remains one hundred percent family-owned allowing the Browns to focus on their passion for winemaking.

Cienna Rosso will be available at £8.99 in Makro from September 2010.

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