WORLD STRONGEST, MOST EXPENSIVE AND CONTROVERSIAL BEER SELLS OUT IN 4 HOURS
New BrewDog beer is fifty five per cent ABV, costs five hundred pounds per bottle and is packaged in a stuffed animal.
BrewDog, the independent brewery, has unveiled the strongest and most expensive beer in the world – The End of History – available to buy in the UK now.
At fifty five per cent ABV and five hundred pounds for a bottle, the blond Belgian ale is infused with nettles and juniper berries is served from unique (yet controversial) bottles made with stuffed animals dressed in eccentric outfits.
Just twelve bespoke bottles have been produced, using seven dead stoats, four squirrels and one hare.
BrewDog co-founder, James Watt commented:
“In true BrewDog fashion we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.
This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.”
After launching this month, the beer sold out in less than four hours of going on sale.
The name ‘The End of History’ derives from the famous work of philosopher Francis Fukuyama – implying that this is to beer what democracy is to history.
The artisan beer has been crafted at the company’s brewery in Fraserburgh, Scotland and has been infused with juniper berries and nettles from the Scottish highlands.
The striking individual bottles were hand crafted by a taxidermist in Doncaster and each animal died of natural causes before they were used to hold the beer.
James Watt added: “The impact of The End of History is a perfect conceptual marriage between taxidermy, art and craft brewing.
The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.”
To achieve The End of History’s alcohol content, BrewDog’s brewers use an extreme freezing technique whereby the beer is kept at temperatures well below freezing to separate the water from the solution.
The process is then repeated dozens of times, requiring hundreds of litres of beer to be reduced through the process to produce just enough for a three hundred and thirty ml bottle – hence the record breaking cost.
James Watt continued:
“We want to show people there is an alternative to monolithic corporate beers, introduce them to a completely new approach to beer and elevate the status of beer in our culture.
Drinkers in the UK are constrained by lack of choice; seduced by the monolithic corporate brewers huge advertising budgets and brainwashed by vindictive lies perpetrated with the veracity of propaganda. We are on a mission to open as many people’s eyes as possible.”
BrewDog is Scotland’s largest independent brewery, producing cult beers such as Punk IPA, Trashy Blonde and Tactical Nuclear Penguin.
The company, which has faced widespread controversy over its high alcohol beers before, has grown by two hundred and fifty per cent in the last year and now exports its artisan beers to seventeen different territories.
Related posts:
- New beer celebrates the north’s angel
- SMALL FAMILY BREWERY WINS AWARD FOR HOLE HEARTED BEER.
- SCOTTISH CRAFT BREWERS’ ASSOCIATION LAUNCHED
- COW JUICE BEER WINS GOLD GREAT TASTE AWARD
- CROOTS FARM SHOP LAUNCHES TWO NEW PRODUCTS
- ‘Green’ bottles to be used by Freeminer
- NEW BOOK FEATURES A BEER FOR EVERY DAY OF THE YEAR
- New Australian beer arrives in the UK
